IS E-COMMERCE RESHAPING THROUGH BEACONS
Beacon technology was launched by Apple in 2013 to provide more visibility and user experiences to customers and is a new way of connecting in today’s catchy fire competition. Before we run into the details of beacon reshaping e-commerce , let’s learn more about beacon technology and how this latest revolution is meeting the goals of entrepreneurs and businesses alike. Beacon Technology – The WHAT The beacons are power transmitters that are equipped with the Bluetooth and deliver context-based messages to smartphones across the network within the range and displays notifications when the signals are transmitted. This technology is widely used for instant marketing and location-based searching to make customer interactions accurate. What actually is Beacon doing to reshape the E-Commerce? The speculations are that the annual retail sales will reach nearly at US$ 5.0 trillion till 2021 and e-commerce progressing at such a high pace, the number of customer