IS E-COMMERCE RESHAPING THROUGH BEACONS

Beacon technology was launched by Apple in 2013 to provide more visibility and user experiences to customers and is a new way of connecting in today’s catchy fire competition.

Before we run into the details of beacon reshaping e-commerce, let’s learn more about beacon technology and how this latest revolution is meeting the goals of entrepreneurs and businesses alike. 

Beacon Technology – The WHAT

The beacons are power transmitters that are equipped with the Bluetooth and deliver context-based messages to smartphones across the network within the range and displays notifications when the signals are transmitted. This technology is widely used for instant marketing and location-based searching to make customer interactions accurate.

What actually is Beacon doing to reshape the E-Commerce?

 The speculations are that the annual retail sales will reach nearly at US$ 5.0 trillion till 2021 and e-commerce progressing at such a high pace, the number of customers is increasing in the network but also the competition is increasing.

 

Many of the businesses are thus thinking of extra-ordinary marketing techniques to win the win-win situation in the fierce competition whether online or street shopping. And in this inevitable scenario, the physical store owners have also started to invest in the channel of the beacon that diverges the gap in two categories.

• Businesses with only an e-commerce presence
• Traditional retailers having both forms of business. (E-commerce and physical stores)

By installing the beacon, your Google business listing will also improve and you can easily track the information on the customers who might be busy with some other app or just clicking the social media to kill the time. 
 

A beacon for E-Commerce business only

Let’s now roll through the few ways by which beacon can limelight the e-commerce businesses.

Welcoming Offers

Leverage the technology is shopping malls and other public places to attract customers and informing them about the welcoming offers and thus encouraging them to shop online via the app.

Wake the App

Many of the apps in the play stores are in the sleep mode and users have not used them since they were downloaded. You need to wake your business app by employing the beacon at places even if the app is unstable. 

Bridge the gap

Many of the e-Businesses are using the technology to bridge the gap between channels and using the collected data to gather the information and clear insight of what are the requirements of the customers and then plan their marketing tactics to send relevant information through Beacon.

Final thoughts

It is quite early to predict about the future of beacon but it is hoped that this technology will get a fair stake of share from the market. Instantly, there were many hypes at the time of the launch and also there were plenty of opportunities promised by Apple, but beacon did not fly too much. However, the latest plans by Google to make the platform easy for new developers, it is expected that many companies will select the react e-commerce template to adopt this revolutionary technology. 

If in the near future you have plans to try beacon, look for the smarter option and understand the need of your businesses before you start.